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Selected work

These four pieces are studio concepts — designed and built in-house to demonstrate how we approach a real business problem, not commissioned by a client. We add real client work here as engagements complete; until then, every piece below is labeled Studio concept, plainly, because we'd rather show you four honest concepts than dress up a template as a client win.

Projects

A dark-mode website design concept displayed on a laptop screen.
Studio concept

Marine & Industrial Supply — Website Redesign Concept

A concept redesign for a regional marine and industrial parts supplier stuck on a decade-old site: a clear catalog structure, a quote-request flow for bulk orders, and a design built to read as established, not improvised.

  • Static build, zero runtime JavaScript on content pages.
  • Responsive from 320px with no horizontal scroll.
  • Quote-request flow designed as a lightweight cart pattern, not a plugin bolt-on.
  • Website Design
  • Web Development
  • E-commerce
A brand identity system applied to business cards and print collateral.
Studio concept

Restaurant Group — Brand Identity Concept

A concept identity system for a growing regional restaurant group whose only mark was a word set in a script font: an original constructed device, a documented color and type system, and a guidelines kit sized for a business opening new locations.

  • Original mark construction — no stock icon, no repurposed device.
  • Guidelines document written for a non-designer to apply correctly.
  • System designed to extend cleanly across signage, menus, and web.
  • Brand Identity
  • Website Design
  • Care Plans
A dark-mode e-commerce storefront displayed on a tablet beside a shipping box.
Studio concept

Hardware & Tool Retailer — Storefront Concept

A concept storefront for a hardware and tool retailer moving off a marketplace listing: a browsable catalog by category and use case, a fast checkout, and shipping rules that reflect how the business actually ships.

  • Checkout built static-first — no plugin cart stack slowing the one page that matters most.
  • Category and filter structure designed around how a contractor actually shops, not a generic template taxonomy.
  • Core Web Vitals checked at every build phase, not after launch.
  • E-commerce
  • Web Development
  • Brand Identity
  • SEO & Performance
A performance-monitoring dashboard displayed on a desktop monitor.
Studio concept

Local Service Business — Performance & Care Concept

A concept before-and-after for a local service business’s existing site: a technical audit, a prioritized fix list, and an ongoing care structure so the fixes don’t quietly regress six months later.

  • Audit findings ranked by impact, not by count.
  • Fix list written in plain language, not a raw crawler export.
  • Care structure designed for month-to-month accountability, not a locked-in retainer.
  • SEO & Performance
  • Care Plans
  • Web Development

What we'd build for you

  1. Site looks dated or improvised → Website Design
  2. Have a design, need it built fast and clean → Web Development
  3. No consistent mark or system yet → Brand Identity
  4. Selling a real catalog, outgrown a marketplace → E-commerce
  5. Site loads slow or isn’t ranking → SEO & Performance
  6. Site just launched, don’t want to think about it again → Care Plans
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